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Every founder story starts with 'we saw the same problem again and again'. Ours is not different — but the problem we saw was that every feed management platform on the market was built for the wrong buyer.
Every founder story starts with the same sentence: we saw the same problem happening again and again. Ours is not different. This is what we kept seeing.
We spent the year before Adevisto talking to digital marketing agencies — not because we wanted to sell them something, but because we wanted to understand how they actually work. The pattern was almost embarrassingly consistent: a mid-sized agency running 30 or 40 e-commerce clients, at least two people on the team whose entire job was managing feeds, and a stack of tools nobody enjoyed using.
Every agency's story followed the same arc. In year one, feed setup was a shared Google spreadsheet. In year two, a generic feed management tool — one of the ones designed for brands — that mostly worked but felt awkward. By year three, they had layered a custom scraper on top for the LATAM marketplaces the generic tool did not cover. By year four, they were paying two thousand dollars a month for something that still required an ops person to babysit.
Feed management software has been around for more than a decade. Every platform on the market was built for a brand: one company managing one catalog, one set of channels, one team. When agencies adopted these tools, they retrofitted the brand workflow to serve many clients — opening a new browser tab per account, mapping fields client by client, and paying per-seat prices that punished them for growing.
Nobody in the category had built for the agency's actual workflow: many clients, few staff, no dependency on the client's tech team, and native support for the platforms where agency-driven social commerce actually happens — Meta, Instagram Shopping, TikTok Shop, Facebook Marketplace.
Adevisto is that platform. We scrape product data directly from any URL, so you never wait on a client's Shopify export. We publish native feeds to the four channels agencies actually use. We price per client, not per seat, so your unit economics stay clean as you scale. And we are LATAM-native from day one, because the biggest gap in the current tools is that they treat MercadoLibre as an afterthought.
That is the short version. If you run an agency and any of this sounds familiar, book a demo — we will show you Adevisto running on one of your real client sites, in twenty minutes, no slides. We usually walk away with a working feed inside the call.
Book a 20-minute demo. Send us a client URL. We'll have a working feed inside the call.
Six principles for managing product feeds across 30+ clients without losing your team, your ROAS, or your weekends.
Both take product feeds. Both accept CSV and XML. Both use similar field names. Every agency we talk to assumes the same feed will work in both. It will not — here is what breaks.