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Practical writing on feed management, agency ops, and the platforms where product catalogs actually get shopped — from the team building Adevisto.
Every founder story starts with 'we saw the same problem again and again'. Ours is not different — but the problem we saw was that every feed management platform on the market was built for the wrong buyer.
Six principles for managing product feeds across 30+ clients without losing your team, your ROAS, or your weekends.
Both take product feeds. Both accept CSV and XML. Both use similar field names. Every agency we talk to assumes the same feed will work in both. It will not — here is what breaks.